Dental Website SEO – How to Improve Your Ranking in SERPs

A well-designed Dental website SEO  that is easy to navigate is essential to attracting new patients. However, this alone won’t help your practice rank higher in search engine results pages (SERPs). Search engines use many factors to determine the relevance of a website and its content in order to show the most relevant search results to consumers.

The first step in improving the SEO of your dental website is to create high-quality and keyword-driven content. This includes article titles, page text, photographs and videos. Keyword research tools such as SEMrush can help you find the words and phrases that patients are searching for to learn about your services. Once you have the keywords, incorporate them into your content in a natural way that is interesting to readers.

You should also focus on creating evergreen content that is relevant to potential patients. This could include helpful and informative guides such as ‘how to floss properly’ or ‘what causes cavities’. This type of content is a great way to increase your ranking in SERPs because it answers questions that patients are searching for.

Another factor in dental website SEO is getting backlinks from relevant websites. For example, a link from the ADA or the AACD is a very high-value link and will have a direct impact on your search engine rankings. You should also try to get links from local businesses and media outlets, which will help you to rank in Google’s local map results.